- Today, mobile apps are the go-to resource for communication, productivity, shopping and entertainment. Here at InTrigger we specialise in Mobile App Marketing and help your app get noticed.
- A whopping 1.4 million apps are on both the App Store and Google Play. App marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. According to a new report from eMarketer, “the flooded app marketplace means paid install campaigns are a must.”
- From GDD and UX design to commercial success, we help our clients every step of the way in developing and launching apps to market, sustain and monetise. Download the free Mobile Marketing white paper
App Industry Insights
80% of all time in mobile is spent in apps
Global mobile app store gross revenue will grow to $51 billion in 2016 and double by 2020
Global mobile app store downloads will reach 4 billion in 2017, and 284 billion in 2020
Despite steep growth in users, 25% of all apps are used once.
Revenue for apps excluding games will exceed 2015 levels more than 4x by 2020, accounting for over 25% of all app store spend.
Time spent in apps increased by 63% from 2014 to 2015. The average user has 36 apps installed on their phone
With over a million apps in Google Play and App Store, App discovery plays a critical role in building a successful app business.
How do we do that?
We use an array of specialised, targeted app campaign types.
Mobile App Marketing Challenge: Get Discovered?
Targeted User Acquisition Campaigns
- Driving quality installs at scale
- Increase mobile engagement.
- Increase number of sessions.
- Turn one time users into power users (LTV).
- We can acquire download & revenue data for any mobile app and any publisher in the world.
- This allows us to analyse how your competition is making money, in what countries, and which international audiences represent the highest revenue per user opportunity
- Competitor insights will shape your strategy moving forward.
- Without engaged users, and users who retain your app on their device, there is no revenue and no real future.
App Store Targeting, Trial Run Ads and Active User Targeting
- All newly launched formats from Google allowing you to reach exactly the right type of user at the right time.
- We use the latest advancements and making great strides with these new formats
Boost Retention & Drive Monetisation
- InTrigger is highly specialised in this area and can take your app to the next level.
- See our Game/App Monetisation section
We help you understand what happens inside an app, and the actions that a user takes, and why. This is crucial to understanding revenue.
App Tracking: Pre install: Click Through Rate (CTR), Install Rate (IR),Impressions to Install (ITI) by channel, Post install: DAU/MAU/ROI, ARPPU
Maybe your app needs a bit of work? Or you’re looking for something fresh to take your business to the next level? Or you’ve launched an app but not quite had the results you’d expected? Or maybe you’re looking at launching into a new market and need some insight?
Regardless of where you are at the moment, we are top of the class when it comes to app marketing, and we’re here to help.
Mobile App Marketing is what we do. Let us take your business to the next level.
Connect with us for a chat. We don’t bite, honest.